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IDENTITY · SYSTEMS · GUIDELINES

A brand that works as hard as your content.

Logos, brand systems, and visual identities for creators, products, and publishers. We design brands that scale across every surface — from TikTok avatars to billboards.

120+
brand projects shipped
5–14
day turnaround
FULL
guidelines included
Architectural monogram
Bold typographic logo
Star icon mark
Abstract structure
Orange P mark
Concentric circles
Vertex mark
Sigma symbol
Plus mark on orange

How we design brands.

01.

Discovery

Personality workshops to define your brand's unique DNA, audience, and competitive position.

02.

Moodboard

Visual direction exploring color palettes, textures, and typography styles before any mark is drawn.

03.

Concepts

Three distinct logo directions, each solving a different strategic angle for your brand.

04.

Refinement

Two rounds of detailed revisions to perfect the selected direction until it feels inevitable.

05.

Delivery

Final files (SVG, PNG, PDF), brand guidelines document, and social media templates.

Brands we've designed.

LumaGrow brand identity

LumaGrow

AgTech
Hearth & Hum brand identity

Hearth & Hum

Lifestyle
Northline brand identity

Northline

Architecture

Packages.

Straightforward pricing for world-class brand design.

LOGO
$300
  • check_circle 3 unique concepts
  • check_circle 2 refinement rounds
  • check_circle 7-day turnaround
  • check_circle All vector file formats
Get Started
MOST POPULAR
BRAND SYSTEM
$550
  • check_circle Everything in Logo
  • check_circle Full color + typography system
  • check_circle Social media templates
  • check_circle 20-page brand guidelines PDF
  • check_circle 14-day turnaround
Get Started
FULL IDENTITY
Custom
  • check_circle Brand system + web direction
  • check_circle Packaging & print design
  • check_circle Social media launch assets
  • check_circle Photography direction
Talk to Us
Brand guidelines book with business cards

System thinking

Every mark is tested on avatars, ads, packaging, and print before delivery.

Why work with Urban Pulse?

draw

Distinctive, not "on-trend"

We avoid the "Blanding" trap. We create identities that stand out and age gracefully — no cookie-cutter wordmark-in-a-circle.

account_tree

System thinking

A logo is 10% of a brand. We design the whole kit — colors, typography, icons, social templates — so it scales consistently.

bolt

Fast and founder-friendly

Tight process, clear deadlines, no agency theater. You work directly with senior designers who ship, not committees that deliberate.

aspect_ratio

Works across surfaces

From 16px favicons to massive signage, our brands maintain clarity and impact at any scale. We test before we deliver.

Frequently Asked Questions.

How many logo concepts do I get? expand_more
3 distinct directions — each exploring a different strategic angle (e.g., one wordmark, one monogram, one symbol). You pick one direction, and we refine it for 2 rounds until it feels right. If none of the 3 resonate, we offer one additional round of exploration.
What final files will I receive? expand_more
SVG, PNG (transparent + white backgrounds), and PDF in all variants: horizontal, stacked, monogram, and monochrome. Source files (AI/Figma) available on request. Brand System and Full Identity clients also receive a brand guidelines PDF with usage rules, color codes, and typography specs.
Do you handle trademark registration? expand_more
We don't do legal filings ourselves, but we check for obvious visual conflicts before delivery and can recommend IP services if you need formal registration. The logo is designed to be yours — full usage rights transfer on delivery.
What is the typical timeline? expand_more
Logo only: 7 days from kickoff to final files. Brand System: 14 days. Full Identity: 4–6 weeks depending on scope. Rush delivery available for all tiers at an additional fee. We communicate daily during active design phases.
Can you design our website too? expand_more
Yes — we offer web design as part of our services. Brand + web is a common bundle. See our Web Design service page or contact us for a combined quote. Many clients find that designing the brand identity first makes the web project faster and cheaper.
What if I don't like any of the concepts? expand_more
It happens rarely (less than 5% of projects) because we invest heavily in the discovery phase to understand your vision before drawing anything. If none of the 3 concepts resonate, we run one additional exploration round at no extra cost. If we still can't find alignment, we offer a 50% refund.

Ready for a brand that punches?

Tell us about your company, your audience, and what you want the brand to feel like. We'll reply within one business day with a tailored proposal.

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Package interested in:

No spam. We only use your details to build a proposal.